wtorek, 4 października, 2022

How do you measure your online marketing’s effectiveness? E-commerce SEO is not just important, it’s vital to the success of your website. Tracking the right metrics can help you stay on top of any changes that need to be made in order to improve your search engine rankings and overall site traffic. Here are five key performance indicators you should keep an eye on if you want to make sure your online shop ranks well and converts visitors into customers. 

Introduction to Key Performance Indicator

KPI is a metric used to evaluate the success of an organization, team, or individual. In the e-commerce world, there are indicators that are essential for tracking the health and growth of your website. By conducting an e-commerce SEO audit and tracking them, you can get a good sense of how your website is performing and where there are opportunities for improvement.

There is no one iron set of indicators, you have to choose them yourself in relation to your goals and the nature of the territory in which you function. Today we will discuss indicators useful in the context of e-commerce marketing. If you have problems choosing the right KPIs, think about working with a qualified SEO agency. You can check for example https://www.icea-group.nz/seo-dublin/

Organic traffic

Organic traffic is the lifeblood of any e-commerce website. After all, what’s the point of having a website if no one is visiting it? An e-commerce SEO audit can be conducted by using tools like SEMrush and Google Search Console. It is an effective way to measure your site’s performance against competitors. It will also allow you to assess opportunities for improvement that are specific to your own store.

For example, you may find out that there are keywords that generate a lot of impressions but only have a very low click-through rate from searchers. That might mean that you need more relevant content on these pages or more prominent ads for those pages in order to improve their visibility in search results and conversion rates.

Bounce Rate (BR)

It is the percentage of visitors who leave your site after viewing only one page. A high BR can indicate that your website needs improvement.  There are many factors for this, such as making it too difficult for people to find what they want on the homepage, not providing a clear call-to-action, or having a long load time. A good way to measure your BR is by using Google Analytics and looking at which pages people are visiting before they bounce off of your site. 

Conversion Rates (CRO)

This is the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. If your conversion rate is low, it means that something is preventing visitors from taking that desired action. There are a number of potential causes, including poor website design, unclear call-to-actions, and unappealing product descriptions. However, most audits will start with optimizing on-page (title tags, meta descriptions) and off-page elements (link building). 

Average Order Value (AOV)

AOV measures the average amount spent per order on your website. To calculate it, simply take the total revenue from all orders placed in a given period of time and divide it by the number of orders placed during that same period. If you want to increase your conversion rate, track this metric closely. Why? It’s a direct reflection of how valuable your product is and how much your customers are willing to spend on each purchase. Plus, by understanding where most people stop in their shopping process, you can optimize other areas of the site for higher conversions.

Customer Lifetime Value (CLV)

This metric tells you how much revenue a customer brings in over the course of their relationship with your business. To calculate CLV, you need to know three things: the average purchase value, the average number of purchases per customer, and the average customer lifespan.

LTV = (Average Purchase Value) x (Number of Purchases) x (Average Customer Lifespan)

Wrapping up

If you’re running an ecommerce website, it’s important to track your SEO performance against key indicators. This will help you identify areas of improvement and ensure that your website is visible to potential customers. By tracking them, you can make changes to improve your website’s ranking and visibility in search engines.

Auditing your e-commerce campaign on a regular basis is the best way to keep tabs on all the major factors which influence its success. An audit can reveal information about everything from keyword density and content issues to broken links and internal site navigation problems. So work your website out!

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